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Medias Officiels


The CERATIZIT Group is a global organization dedicated to precision tools for the machining industry. It is the ideal purchase option for machining companies and manufacturers of components from multiple industrial sectors thanks to its extensive range of products, excellent service and the high quality of its products.

The CERATIZIT Group employs 9,000 people, there are 34 production centres spread all over the world and more than 1,000 patents have been generated in innovative solutions for multiple sectors. It is an innovative company with more than 100 years of experience.

The machining companies trust CERATIZIT for the supply of the cutting tools they use in their productive means because they obtain optimal values of productivity, a continuous training of their employees and an advanced technical service thanks to the perfect combination of innovation, customer focus and knowhow of the Technical Centres, like the one located in Boadilla del Monte (Madrid).

All CERATIZIT employees are a perfectly coordinated team that offers the best tools combined with extensive technical knowledge and an excellent assistance service to ensure maximum customer satisfaction. In addition to our particular ability to empathize with the needs of customers, our fighting spirit is one of the most pronounced characteristics of the team. Why women cycling?

It all came up, when a UK customer, named Sam Burman, a lover of cycling and motorcycling, asked the company about the possibility of sponsorship, the request caused interest immediately. And that’s how the WNT Women’s Cycling Team was born (WNT is a brand of the CERATIZIT Group). What started as an amateur team, has progressed to the professional circuit.

CERATIZIT considers cycling as the perfect vehicle to communicate brand values, fighting spirit, sportsmanship and family cohesion. It is also a sport that allows the company to provide social value, supporting through the creation of an elite team, sponsorship or patronage activities that promote sport in youth and the leadership of women in sports. CERATIZIT is committed to the development of the WNT MADRID CHALLENGE by La Vuelta in order to make it WWT race where the elite female cycling in society is valued.


Cycling is one of the sports to which, Tissot, the number one Swiss traditional watchmaker in terms of volume and a member of Swatch Group – The world’s largest watch producer and distributor – is most committed. It has been sponsor of cycling events for over 50 years, including for the Tour from 1988 to 1992. Proud of its Swiss origins, Tissot further enhances its commitment by its association to the International Cycling Union (UCI) in 1995. These sponsorships are a mean for Tissot to attract a wide audience of people who can associate themselves with this sport based on endurance and achievement.

Further to this partnership, Tissot becomes Official Timekeeper and Sponsor of the World Championships of road, track, mountain bike, BMX, and the world cup classics track series as well as the mountain bike World Cup. Today, Tissot is proud to be back as official Timekeeper of the Tour de France and the Vuelta, two of the most prestigious road cycling events in the world.


The ElPozo BienStar products, the brand that specialises in ElPozo Alimentación health, are ideal for people who care about their diets. With an optimum nutritional profile, they are particularly recommended for those who need to reduce their fat and salt intake and, in general, for the entire family so they all can enjoy a healthy and balanced lifestyle, without sacrificing taste. Their high protein content, which favours the increase and conservation of muscle mass, make them especially beneficial for physical exercise.

ElPozo BienStar is the healthy meat product brand most Spanish households choose. This line of products advances in ElPozo Alimentación’s objective of responding to consumer demands, as they are increasingly more concerned and aware of including value added products into their diets to improve their quality of life.


Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica has transformed itself into an ‘Onlife Telco’, a company placed to meet the needs of its customers and capture new revenue growth. The company has a significant presence in 21 countries, 127,000 employees to its account and a customer base that amounts more than 346 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.


A technical tour de force driven by Dimension Data. The digital era outstrips every preceding age tenfold. It is an era for greatness. Technology and data are the key to transforming your business in ways that we have barely begun to define. Dimension Data helps you make the most of technological transformation to achieve great things in the digital era.

Un leash the power of data thanks to digital infrastructures, react more quickly and smartly with hybrid cloud, improve your staff and client experience with workspaces of tomorrow, and reduce risk with cybersecurity storage. Dimension data is your technological partner, wherever you are and at every stage of your technological journey. We bring your ambition to life.


Santini Cycling Wear, over half a century of cycling history. A story of emotion, challenges and continuous innovation in designing technical clothing with athletes and for athletes. In-depth knowledge provided by a team of designers with a deep-rooted passion for the world of cycling. The aim? To offer unparalleled performance excellence and deliver on each of the four Santini promises with each new product: Fit, Performance, Comfort and Durability.


Serviall is a Business Group with over 15 years history as a supplier to insurance, financial and telecommunications institutions in the field of health care and legal assistance. It aims to become a international reference in the assistance and treatment of beneficiaries, offering cutting edge services at competitive prices along four business lines: Serviall Salud, ServiallWordcare, Serviall Legal and Serviall Assistance. Grupo Serviall’s main objective is to grow with its partners and strengthen the relationship of mutual trust, developing and innovating the services they offer in order to generate value with an excellent customer service. It is currently immersed in an internationalisation period, providing services both nationally and internationally within Europe.


Since its fundation in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That´s why we create outstanding cyclng products and apparel. At Shimano, we pursue the creation of new designs and easy-to-use functions by keeping one jump ahead of the users´ imaginations. Thus, with almost 100 years´ experience in creating internationally renowned bycicle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide every kind of rider with the means for limitless global bicycle journeys. Likewise, Shimano´s #CochesAzules provide technical support to some of the main cycling competitions in Spain.


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